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March 17, 2010

New CRBI logo ushers in new paddle trip program, Web site

Submitted by the Coosa River Basin Initiative Dalton Daily Citizen

DALTON — Ushering in a new era in its history, the nonprofit grassroots river protection group Coosa River Basin Initiative recently unveiled a new logo which coincides with the launching of a new Web site and the introduction of a new recreational outreach program.

The logo features a stylized version of two tributaries--the Etowah and Oostanaula--joining to form a larger river--the Coosa.  The logo emphasizes the organization’s philosophy that just as many streams come together to form a mighty river so to do individuals come together to form a mighty movement.

“Each of us is a tributary,” said Joe Cook, Executive Director & Riverkeeper. “The actions we take each day as individuals determine the health of our streams and rivers—just as the health of thousands of streams feeding the Coosa determine its condition.”

The new logo, created by Rome-based graphic designer Monica Sheppard, has been introduced as the organization embarks on a new paddle trip educational program made possible through a grant from the Chattanooga-based Lyndhurst Foundation.

In an effort to introduce more people to the region’s rivers, beginning in April CRBI will rent canoes and kayaks and run regular weekend paddle trips on the Etowah, Oostanaula and Coosa rivers. The group will also host a slate of 18 guided educational paddle trips that continue through October.

The group’s first guided trips are set for March 20 and 27 on the Etowah River in Cherokee County. Boat rentals and non-guided weekend trips on the Etowah begin April 3.

Canoes and tandem kayaks rent for $35 and solo kayaks rent for $30. Advanced reservations are required and can be made by filling out online forms at www.coosa.org or contacting CRBI at 706-232-2724. Shuttle services are provided for a nominal fee on guided and non-guided trips. Paddlers may schedule boat rentals from CRBI at any time, and discounts are available for school, church and civic groups.

While CRBI has led paddle trips for years, this will mark the first time that the organization has offered canoe and kayak rentals to the general public. A complete listing of paddle trips can be viewed at www.coosa.org.

“Our goal is to get more people out on our rivers,” said Cook. “Once people get to know these rivers, they will fall in love and we need lots of river lovers to properly protect them.”

Paddlers that visit the CRBI website will find a completely redesigned site that features an expanded “who to call” list to report pollution problems, online registration for membership, paddle trips, events and volunteer opportunities and expanded information about CRBI programs. The website redesign was made possible through grants from Netcorps and the C.S. Mott Foundation.

Established in 1992, CRBI is a 501c3 non-profit organization and member of the international Waterkeeper Alliance. Its mission is to inform and empower citizens to preserve, protect and restore North America’s most biologically diverse river basin.







 

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