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February 5, 2010

10 ads to look for during the Super Bowl

Ten ads to look for during the Super Bowl, which airs Sunday on CBS:

ANHEUSER-BUSCH: The brewer has five minutes of ads this year to pitch Bud Light, Budweiser and others. Scientists choose to drink when they realize an asteroid is coming and a man loves Bud Light so much he builds his house out of its cans. Tour de France winner Lance Armstrong appears in an ad for low-calorie beer Michelob Ultra.

BOOST MOBILE: The 1985 Chicago Bears reunite to perform a new version of the Super Bowl Shuffle, this time pitching the prepaid wireless carrier. Original shuffler Jim McMahon stars, riding on an electric scooter. Other originals including Mike Singletary, Willie Gault, Otis Wilson, Richard Dent, Steve Fuller and Maury Buford, reappear, as does coach Mike Ditka. William “Refrigerator” Perry is absent.

COCA-COLA: The world’s largest soft drink maker has two Super Bowl ads this year. In one, miserly Mr. Burns, the richest man on “The Simpsons,” loses his fortune but finds happiness. In another, a man goes sleepwalking through an African safari.

DENNY’S: The restaurant chain is giving out free Grand Slams again and shows what the announcement will mean for chickens, who are urged in the ad to take any unused vacation time so they can miss out on the extra work involved in serving more people.

DOCKERS: Men march across a hillside, singing happily about not wearing pants. But the ad for Dockers, a Levi Strauss & Co. brand, tells men it’s time to “wear the pants” as part of a new campaign to reinvigorate sales of khakis.

KIA: Children’s toys, including a teddy bear and sock monkey, joyride in the Sorrento SUV. They go bowling, get a tattoo, and party in Las Vegas, set to rock tune “How do you like me now?” by British band The Heavy.

HOMEAWAY.COM: The vacation rental site launches a yearlong campaign tied to the Griswold family of “National Lampoon’s Vacation” fame. The ad, starring Chevy Chase and Beverly D’Angelo as the quirky, traveling Griswold family, sends viewers to a 15-minute film on the company’s Web site.

SNICKERS: Actress Betty White plays football and tears past her opponents to set herself up for a pass in this ad for the Mars brand. In a teaser, the announcer says, “She’s one of the most respected actresses in Hollywood but would you want her on your team? Watch the Super Bowl and find out.” “Barney Miller” actor Abe Vigoda also appears.

VOLKSWAGEN: The car brand reinvents the game of “punch buggy” to acquaint Americans with its lineup. In the new version called “Punch Dub” (short for “W”), people hit each other when they see any type of Volkswagen, and shout out its color. Comedian Tracy Morgan appears.

TACO BELL: Basketball star Charles Barkley rhymes about everything diners can get in the NBA 5 Buck Box.

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