The Daily Citizen, Dalton, GA

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October 7, 2009

Kroger stores helping raise money for breast cancer research

Submitted by Kroger

Kroger stores throughout Georgia, including the two Dalton locations, will participate in several promotions to raise money for breast cancer research during October’s Breast Cancer Awareness Month.

Kroger’s “Giving Hope a Hand” campaign features a store-wide sales promotion of popular items, many of which will feature exclusive, specially marked yellow packaging. This year, 2,000 items will be marked with special shelf tags to highlight their participation to benefit the Susan G. Komen Breast Cancer Foundation.

Customers can also purchase $1 pink ribbon icons and $2 pink reusable shopping bags at Kroger stores to benefit the Susan G. Komen for the Cure.

“By hosting these multiple programs, Kroger is bringing this issue to the forefront and giving shoppers many opportunities to help fight this disease,” said Glynn Jenkins, director of communications and public relations for Kroger’s Atlanta division. “Our customer support directly helps dedicated organizations like Susan G. Komen for the Cure find a cure for breast cancer.”

Kroger has also launched a Web site, www.sharingcourage.com, where Kroger associates who have survived breast cancer tell their stories and offer encouragement to others dealing with this disease. Two Georgia Kroger associates, Connie Haygood and Sandy Hamilton, are featured on the site. Their stories can also be found on Pepsi containers and Kellogg’s Eggo waffles boxes.

“I learned that family is very important and will always be beside you to give you strength when you need it the most, but I also found that I have a lot more strength than I thought I did,” said Haygood, an employee at Kroger’s Calhoun location.

Customers are also invited to participate in two events during October: “Pink Ribbon Saturday” and Race for the Cure. Customers can become more aware of breast cancer by participating in “Pink Ribbon Saturday” at Kroger stores on Saturday from 10 a.m. to 2 p.m. benefiting the Susan G. Komen Breast Cancer Foundation. Volunteers will distribute breast health information. Customers can also put on their running shoes to compete in the Race for the Cure, which Kroger sponsors, in Macon on Oct. 24.

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