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November 4, 2009

Mohawk's EverStrand styles to include post-consumer recycled content

Submitted by Mohawk Industries

Mohawk has developed technology that allows the use of post-consumer recycled content in its EverStrand BCF fiber styles.

Effective immediately, all of Mohawk EverStrand BCF and Mohawk EverStrand BCF XtraSoft fibers will include post-consumer recycled content from plastic bottles. Additionally, Mohawk will provide On Demand Certification Letters to document recycled content for all EverStrand carpet styles.

“This provides retailers with the advantage of having a ‘green’ benefit associated with all Mohawk EverStrand products,” said Jenny Cross, Mohawk’s director of sustainability. “No matter which EverStrand style fits a consumer’s home, they know it’s one that offers noteworthy positive environmental effect.”

David Duncan, Mohawk’s vice president of marketing, said new EverStrand filament styles are being introduced that will contain the new fiber.

“We’re expanding the EverStrand BCF collection, particularly with new products in our EverStrand BCF XtraSoft fiber,” he said. “This gives retailers a wider breadth of product to satisfy consumer tastes and preferences.”

Mohawk officials said EverStrand BCF XtraSoft fiber brings a superior level of aesthetics, performance and feel to the polyester category. Introduced last year in the “Sensationally Soft” line, the fiber offers “quality, durability and softness that reaches new heights for polyester,” Duncan said. It also offers a lifetime stain resistance warranty.

Duncan and Cross noted that Mohawk has a heritage in recycling plastic bottles into carpet, and plans to further develop its EverStrand BCF technology to include more post-consumer recycled content.

Mohawk has recycled more than 24 billion soft drink bottles for use in carpet fiber, and continues recycling more than 3 billion bottles each year. Mohawk’s EverStrand fiber is a staple polyester that has long been produced entirely from recycled soft drink bottles.

To learn more, visit www.mohawkgreenworks.com.

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