Business
Shaw Hospitality Group wins third annual design award
For the third consecutive year, Shaw Hospitality Group won top honors in the prestigious International Interior Design Association Hospitality Product Design Awards at Hospitality Design Expo.
The “Factory” carpet collection for guest rooms and public spaces was named the “Award of Excellence” winner in the flooring/carpeting/rug category during the annual conference in Las Vegas earlier this month. Shaw Hospitality Group won “Best of Competition” in 2007 for its “AfterImages” collection and “Floor Architecture” was named the “Award of Excellence” winner in the flooring category in 2008
Factory, a collection created by the Shaw Hospitality Group Design Studio led by design manager Pamela Rainey, is a sustainable, reclaimable collection that is third-party Cradle to Cradle Certified by McDonough Braungart Design Chemistry. The collection was recognized by a panel of four industry judges as the winner because of its environmental qualities, varying pattern scales within the collection, true usability in the hospitality industry and its fun and playful nature, said Viveca Bissonnette, 2009 IIDA judge and associate with Carrier Johnson in San Diego.
“Year after year, Shaw Hospitality Group and Pamela Rainey provide the hospitality market with unique, relevant and sustainable products,” Bissonette said. “They are forward thinking in not only design but also in manufacturing, exceeding the need of designers, owners and consumers. Shaw Hospitality Group consistently introduces carpet collections that are different, usable and sustainable.”
Rainey was inspired to create the Factory collection after studying the 1934 Museum of Modern Art Exhibit “Machine Art,” which was organized by architect Phillip Johnson. The exhibition recognized the raw beauty of objects created without artistic intention. Intrigued by this exhibit, Rainey toured manufacturing plants and industrial buildings to uncover the artistic beauty of common machinery. She photographed and sketched the designs that caught her eye, which later transpired into the Factory collection.
Rainey worked on the collection for about six months prior to the launch of Factory at the Hospitality Design Expo in 2009.
“The conceptual story and design inspiration are just as important as the actual end product,” she said. “When you create something like this carpet collection, a part of yourself is in the designs, which is evident in any art form.”
“We are extremely honored to be recognized for the third year in a row by IIDA and HD magazine,” said Desiree Worsley, Shaw Hospitality Group vice president of marketing. “We have an extremely talented group of designers and artists in the Shaw Hospitality Group design studio, and we pride ourselves on delivering sustainable carpet designs that meet the ever-evolving design needs of customers in the industry.”
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